Over the years, the shopping behaviour of the customers has been changed extensively. Buyers now prefer to research more online before making any purchases. Hence, the consumers are now more reliant on online shopping over conventional shopping. The availability of the internet keeps the online shopping experiences of the customers one step ahead of the brick and mortar shopping experience.

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The primary reason for choosing the online selling over the traditional selling is, it mitigates the geographical barrier. The sellers can now sell the product to the customers, who are living in other states.

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In addition, the sellers do not need to bear the cost of running the business from brick and mortar stores. It increases the overhead costs of the business (such as set up cost and operational costs), which in turn reduces the overall market share and net profitability earning of the business.

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Similarly, the buyers also prefer to deliver their demanded products at their doorstep, and can complete the shopping without visiting the store. On the other hand, the online sellers can also courier the products to the international customers (if they get any order). For instance, The online sellers will get 100% FDI in B2B Ecommerce.