Raksha Bandhan, a traditional Hindu festival celebrating the bond between brothers and sisters, has seen evolving social trends over the years. Here are some of the recent trends associated with Raksha Bandhan:

Eco-Friendly Rakhis: With increasing awareness about environmental sustainability, eco-friendly rakhis made from natural materials like seeds, paper, and organic threads have become popular. These rakhis can be planted after the festival, promoting the concept of "green celebrations."

Personalized Rakhis and Gifts: Personalization has become a significant trend, with sisters opting for customized rakhis that feature names, photos, or special messages. Similarly, personalized gifts for brothers are trending, making the celebration more special.

Virtual Celebrations: Due to geographical distances or situations like the COVID-19 pandemic, many siblings have turned to virtual celebrations. Sending e-rakhis, virtual gifts, and conducting video calls have become common ways to celebrate the festival despite being apart.

Gender-Inclusive Celebrations: The festival is traditionally centered around brothers and sisters, but there is a growing trend of celebrating it as a broader "sibling day" or "Raksha Parv," where sisters tie rakhis to each other or to friends and other family members, emphasizing the bond of protection beyond gender.

Social Media Campaigns: Brands and individuals alike have embraced social media to celebrate Raksha Bandhan. From sharing memories and stories to launching campaigns that focus on sibling bonds or gender equality, the festival has a significant presence online.

Supporting Local Artisans: There is a noticeable trend of supporting local and handmade products, including rakhis made by rural artisans, NGOs, or self-help groups. This not only helps in preserving traditional crafts but also promotes fair trade practices.

Charity and Social Causes: Some people are using the festival as an opportunity to give back to society. Instead of or in addition to traditional gifts, donations to charities or supporting a cause in the name of a sibling is becoming more common.

These trends reflect the blend of tradition and modernity, with an emphasis on sustainability, inclusivity, and social responsibility.