Selling ad space directly obviously involves direct contact with buyers, establishing unique business partnerships For maximum control over the advertising process, you can sell ads directly. This is a good option for publishers who are still growing their traffic too.

If you sell ad space directly, you don't need an ad network or SSP. You simply establish direct relationships with the brand or business who is advertising. Selling ad spaces direct means you can invest in building long-term partnerships and reserve blocks of ad space for specific advertisers.

However, selling ad space directly requires time and effort. You need to source potential advertisers manually, negotiate terms and costs, and build relationships. But you can also set your own pricing and retain control over decisions on how to charge media buyers.

In short, it needs to be worth your time.